HeyGen

HeyGen’s video ad: “This AI tool just took my website and turned it into a whole video with my AI character.”

Ran 78 days·Facebook and Instagram·Winner

How it opens

“This AI tool just took my website and turned it into a whole video with my AI character.”

Why it works

It has run for 78 days. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: This AI tool just took my website and turned it into a whole video with my AI character.
2. Benefit: Stop sleeping on @HeyGen & @hyperframes.video
3. CTA: Sign up

What to borrow

• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

This AI tool just took my website and turned it into a whole video with my AI character. Stop sleeping on @HeyGen & @hyperframes.video Comment “Hey” to get the links of how I did it. #lionsbehavior #aitools

Button: Sign up

What’s said

The transcript

Hey, I edit this video. Let me know what you think. There's a new stop on the map. The new Nikki Saunders.com is live one line through everything. I build first stop draft loop. One idea in a week of content out next stop lion's behavior, creators building ecosystems together. Then the brand work, Google, Haygen and more last stop content corner, 12,000 creators, strong doors open, come ride the line. So that was done with their open source hyper-frames, but I also added the avatar, which does come in the paid version of Haygen, but combining the two, what?

Where and how long

• First ran 22 Jul 2026; last seen 8 Oct 2026.
• Run as 8 ads.
• Links to heygen.com.
• Style: UGC.