HeyGen

HeyGen’s video ad: “If you’re a business owner or content creator, there’s officially no excuse not to show up anymore.”

Ran 155 days·Facebook and Instagram·Winner

How it opens

“If you’re a business owner or content creator, there’s officially no excuse not to show up anymore.”

Angle: Objection

Why it works

It speaks straight to a common barrier (camera shyness or lack of time) and answers it with one clear benefit, natural lip sync. The casual creator voice and the #HeyGenPartner tag make it read like a peer recommendation rather than a brand pitch. The data also shows it ran 155 days across 14 ads on Facebook and Instagram, which suggests the angle held up well enough to keep running.

Who it speaks to: Business owners and content creators who avoid making video content or being on camera.

How it’s built

1. Hook: Names the audience and says there is no excuse left for not showing up.
2. Solution: 'There's literally an AI for that' introduces the tool as the answer.
3. Proof: A first-person endorsement praising how natural the lip sync is, with the creator tagging the brand.
4. Engagement: Asks 'Have you tried HeyGen yet?' to invite replies and curiosity.
5. CTA: The Sign up button and heygen.com link close the ad.

What to borrow

• Open by naming the excuse your buyer uses, then knock it down in the next line.
• Pick one specific, easy-to-judge product benefit (like natural lip sync) instead of a list of features.
• Use a creator's first-person voice so the endorsement feels like a recommendation, and disclose the partnership.
• End with a light question before the button to prompt comments and lower the pressure to sign up.

Its words

If you’re a business owner or content creator, there’s officially no excuse not to show up anymore. There’s literally an AI for that. I’m obsessed with how natural @HeyGen_Official lip sync is. Crazy stuff. Have you tried HeyGen yet? #HeyGen #Ai #aigeneration#HeyGenPartner

Button: Sign up

What’s said

The transcript

In 2026 you need to start using AI tools like Agen to create videos anytime you're too tired to film Oh guys, that's that's actually not me. That's something I created that can talk like me Now all I did for this to work was to just upload this picture to Agen Then I typed what I wanted her to say and if you want you can upload your audio here as well And in minutes you should have her start using AI tools like Agen to create videos anytime And see if you want you can actually lip sync your voice to any image So that way if you want a different face for your videos, you can always use him What's up, guys? How you doing today? I'm literally just a picture talking to you right now So commit lips so I can show you step-by-step guide and I can actually create this for myself All right. See you guys tomorrow

Where and how long

• First ran 6 May 2026; last seen 8 Oct 2026.
• Run as 14 ads.
• Links to heygen.com.
• Style: UGC, Demo, Review.