Beauty ads
Wild Cosmetics Ltd’s YouTube and Google ads
- Running now
- 10
- Winners
- 2
- New in 30 days
- 5
- Average run
- 278 days
- Longest run
- 941 days
Ads running now
What it runs
- Formats running now
- Images 10
- Styles
- Offer, Product shot
- Where its ads ran
- YouTube and Google
How its best ads open
- “Il deodorante naturale Wild ti manterrà fresca e profumata per tutto il giorno.”
- “Wild Refillable Natural Deodorant | Chrome Stick Deodorant Case”
Why its best ads work
It leads with the product's practical benefits: a refillable case, 98% natural ingredients, 0% aluminium and a vegan, cruelty-free formula.
It runs on search, shopping and YouTube, so it meets people who already want a natural deodorant, and the landing page answers their questions with specific claims. The format has run for 780 days and is still active across four countries with 4 to 4.5 million published impressions, which suggests the approach is durable. I can't see the image itself, so this rests on the data and the page.
- Lead with the product's clearest differences, such as refillable, natural and vegan, so intent-driven shoppers see a match straight away.
- Pair a big review count with a recognised certification so the proof feels both social and credible.
- Add a risk reversal like a money-back window to lower the barrier for a product people are wary of switching to.
- Make the product system easy to explain (case plus refill) so the sustainability story feels practical rather than preachy.
It has run for 336 days and is still running. Brands keep paying only for ads that make money, so this one is proven.
- It has run for over a month: the idea is proven demand, so test it in your own words.
It has run for 336 days and is still running. Brands keep paying only for ads that make money, so this one is proven.
- It has run for over a month: the idea is proven demand, so test it in your own words.
It has run for 286 days and is still running. Brands keep paying only for ads that make money, so this one is proven.
- It has run for over a month: the idea is proven demand, so test it in your own words.
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