Wild Cosmetics Ltd

Wild Cosmetics Ltd’s image ad

Running 780 days·YouTube and Google·Winner

Why it works

It runs on search, shopping and YouTube, so it meets people who already want a natural deodorant, and the landing page answers their questions with specific claims. The format has run for 780 days and is still active across four countries with 4 to 4.5 million published impressions, which suggests the approach is durable. I can't see the image itself, so this rests on the data and the page.

Who it speaks to: Shoppers who want a natural, aluminium-free, vegan deodorant and care about reducing plastic waste.

How it’s built

1. Hook: Names the product and its main differences up front (refillable, natural, vegan).
2. Proof: Cites over 72,000 five-star reviews and Leaping Bunny approval on the landing page.
3. Mechanism: Explains how the refill system works and lists the base ingredients.
4. Risk reversal: Offers a 30-day money-back guarantee.
5. CTA: Pushes toward choosing a case colour, engraving, a scent and a refill or subscription.

What to borrow

• Lead with the product's clearest differences, such as refillable, natural and vegan, so intent-driven shoppers see a match straight away.
• Pair a big review count with a recognised certification so the proof feels both social and credible.
• Add a risk reversal like a money-back window to lower the barrier for a product people are wary of switching to.
• Make the product system easy to explain (case plus refill) so the sustainability story feels practical rather than preachy.

Where and how long

• First ran 16 Sep 2024; still running.
• Run as 3 ads, 3 of them running now.
• Shown in Australia, Switzerland, France, United States.
• Links to wearewild.com.
• Style: Product shot, Offer.