OpusClip ads: 29 running on Facebook and Instagram

Running now: 29
Winners: 16
New in 30 days: 0
Average run: 94 days
Longest run: 386 days

Ads running now

What it runs

Formats running now: Videos 24 · Images 5
Styles: Listicle, Podcast clip, Offer, Carousel, Product shot, UGC
Where its ads ran: Facebook and Instagram

How its best ads open

“OpusClip uses AI to turn your video assets into ready-to-post-clips 🎬📈 . Upload a video now and get your first clips free!”
“Try the #1 most popular podcast clipping tool powered by killer AI features:”
“Try the #1 most popular video clipping tool powered by killer AI features:”
“A IA que transforma vídeos longos em virais 🚀”
“Essa é a IA mais útil que eu já usei depois do ChatGPT!”

Why its best ads work

A free monthly allowance of 60 minutes of credits removes the risk of trying the AI clipping tool, so the offer itself is the reason to click.
The offer is specific and recurring, which makes it feel more real than a generic free trial, and the copy explains the product in one plain sentence so there is little to decode. The data shows it has run for 386 days, is still active, and is spread across 10 active ads on five placements, which suggests the advertiser keeps getting results from this message. The call to action is one small step (upload a video), which keeps friction low.
- Put the most concrete part of your offer in the headline, with a number, so the value lands in the first few words.
- Explain what the product does in one plain sentence before you ask for the click.
- Make the first action tiny and tied to the free offer, like uploading one video, so trying it feels easy.
- Back a strong offer with a short benefit line such as the speed promise, so the offer and the outcome both show.
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A free monthly credit allowance lowers the risk of trying a podcast clipping tool, backed by a list of AI features that show what the product does.
It pairs a no-cost entry point with a scannable list that answers 'what will it do for my podcast?' in seconds. Each bullet names a specific editing chore (framing faces, cutting 'um', switching layouts) so the value is easy to picture. The data also shows it has run 297 days and is still active, which suggests the offer and feature-led format keep performing for this advertiser, though the data doesn't say why.
- Put the free offer in the headline so the cost barrier is gone before the reader weighs features.
- Write each feature as 'Name: what it does for you' so a skim reader gets the benefit, not just jargon.
- Use emoji bullets to make a long feature list easy to scan in a feed.
- Repeat the offer in the closing line so the CTA lands with the incentive attached.
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A stacked list of AI features that remove the manual work of turning long videos into short, shareable clips, backed by a free monthly allowance.
It pairs a free, low-commitment offer with a scannable list where every feature is tied to a result the viewer already wants, like cleaner audio or centered faces. The ad has run for 121 days, is still active, and sits across four placements with a win score of 91, which suggests the message holds up with its audience over time. The emoji bullets make a dense feature set easy to skim in a feed.
- Put the strongest low-risk offer in the headline so the click has an easy reason behind it.
- Write each feature as 'feature name plus what it does for you' so the list reads as benefits, not specs.
- Use emoji or short markers to make a long feature list skimmable in the feed.
- Repeat the free offer at the end of the post text so the call to action lands right after the benefits.
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Feature: it leads with what the product has or does.
It has run for 196 days. Brands keep paying only for ads that make money, so this one is proven. A numbered list promises a quick read and is easy to scan.
- Put a specific number in the first line.
- Lead with the one feature that changes the outcome.
- Back the hook with proof people can check: ratings, reviews, numbers.
- Test a listicle ad for your own product.
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