See it in the Meta Ad Library

Gymshark’s carousel ad: “Shop Bestselling Styles”

Running 100 daysInstagramWinner

How it opens

“Show up. Put the work in. Repeat 💪”

Angle: Desire

Why it works

The copy leads with a belief the audience already holds instead of a product claim, which makes the ad feel like part of training culture rather than an interruption. The headline then gives a simple reason to click by pointing to bestsellers, which acts as light social proof. It has also run for 100 days, is still active, and sits across 10 active ads, which suggests the advertiser keeps finding it worthwhile to run this message.

Who it speaks to: Regular gym-goers and fitness-minded shoppers in the UK who value discipline and want activewear that fits their training identity.

How it’s built

Hook: A three-part motivational mantra that speaks to effort and consistency.
Emphasis: A flexed-bicep emoji adds energy and signals the tone is gym culture, not a sales pitch.
Product: The carousel format and the 'Shop Bestselling Styles' headline suggest a run of popular items to swipe through.
CTA: A 'Shop now' button and the uk.gymshark.com link give a direct, low-friction next step.

What to borrow

Open with a short, rhythmic line that states a value your audience already lives by, so the ad feels like them before it sells anything.
Pair an identity-led hook with a plain, concrete headline so emotion and the reason to click each have their own job.
Use 'bestselling' framing in a carousel to give browsers a safe, popular starting point without needing claims or numbers.
Keep the copy minimal and the CTA singular, letting the visuals and the product range carry the detail.

Its words

Shop Bestselling Styles

Show up. Put the work in. Repeat 💪

Button: Shop now

Where and how long