Dr. Squatch

Dr. Squatch’s video ad: “NEW: Natural Body Wash 👉”

Running 86 days·Facebook and Instagram·Winner

How it opens

“Natural body wash made from real soap, no really – Real Soap!”

Angle: Comparison

Why it works

It pairs a simple, memorable differentiator (real soap versus synthetic) with a confident, playful voice that fits the brand. The 'NEW' label adds newsworthiness while the contrast gives a clear reason to switch. The data also shows it has run for 86 days, is still active, and sits on 5 active ads, which suggests the advertiser keeps putting budget behind this message.

Who it speaks to: People who use regular body wash and might be open to a natural alternative, spoken to in a casual, humorous, slightly masculine-leaning tone.

How it’s built

1. Hook: 'NEW: Natural Body Wash' flags a launch and names the product straight away.
2. Claim: 'Made from real soap, no really – Real Soap!' states the key difference with a wink of humor.
3. Contrast: 'Ditch that synthetic cleanser you call body wash' frames the usual option as the inferior choice.
4. Payoff: 'natural liquid soap so epic it'll instantly become your main squeeze' promises a product you'll love.
5. CTA: The 'Shop now' button sends people to the product page.

What to borrow

• Name what makes your product different in plain words, then repeat it with humor or emphasis so it sticks.
• Put the launch signal ('NEW') and the product category together in the headline so people know what it is at a glance.
• Frame the alternative people use today as the thing to ditch, which gives them a reason to switch without needing numbers.
• Keep a consistent brand voice in the copy, since a playful tone can make a routine product feel more memorable.

Its words

NEW: Natural Body Wash 👉

Natural body wash made from real soap, no really – Real Soap! Ditch that synthetic cleanser you call body wash and say hello to the natural liquid soap so epic it’ll instantly become your main squeeze.

Button: Shop now

What’s said

The transcript

Three reasons this body wash makes me go wild for my BF. One, it makes him smell like cologne. Dude hasn't touched his actual cologne in months, and honestly, I'm not mad. I like this way better. Two, it's made with natural ingredients, stuff like coconut oil and glycerin, so his skin is always smooth and hydrated. Three, the lather in the shower is insane. Afterwards, I can't stop touching him, and it's kind of becoming a problem. Dr. Squatch is known for making incredible-smelling bar soaps, and they put the same dedication into these body washes. You can smell like pine tar or fresh falls all day with these. Get these if you want to smell sexy all day long.

Where and how long

• First ran 16 Jul 2026; still running.
• Run as 5 ads, 5 of them running now.
• Links to intl.drsquatch.com.
• Style: Product shot, Offer.