Dr. Squatch

Dr. Squatch’s image ad

Running 955 days·YouTube and Google·Winner

Why it works

The strongest evidence is how long it has run: 954 days and still active, with 360,000 to 429,000 published impressions across 12 countries. A creative that stays live that long is likely earning its spend, which fits its Winner score of 89 out of 100. Without the words or the picture, the reason behind that performance can't be pinned down.

Who it speaks to: Probably men in European markets looking for personal care products, inferred only from the advertiser and category, since no copy was supplied.

How it’s built

1. Hook: Not available, no copy was included in the data
2. Body: Not available, so the message and proof can't be mapped
3. CTA: Not available, so it is unclear how the ad asks for action

What to borrow

• Treat longevity as a signal: an ad kept running for years usually means the core message is worth testing in your own account.
• Keep a small set of proven creatives live, as this advertiser runs just 3 ads, rather than constantly rotating many.
• Reuse one core message across several countries and platforms, as this ad does across search and YouTube, before investing in heavy localisation.
• When you study a competitor ad, capture its copy and visual too, since the performance data alone doesn't explain why it works.

Where and how long

• First ran 26 Mar 2024; still running.
• Run as 3 ads, 3 of them running now.
• Shown in Austria, Switzerland, Czechia, Germany, Denmark, Spain, France, United Kingdom, Greece, Ireland, Italy, Netherlands.
• Style: Product shot.