Foreplay

Foreplay’s video ad: “I've made so many ads”

Ran 130 days·Facebook and Instagram·Winner

How it opens

“I think that's why so many brands and agencies, including myself, rely on Foreplay to come up with new ad ideas.”

Angle: Feature

Why it works

It has run for 130 days. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: I think that's why so many brands and agencies, including myself, rely on Foreplay to come up with new ad ideas.
2. Benefit: I've made so many ads for so many brands, probably thousands of ads every month that we're creating.
3. Problem: It's just the truth. I use it every day. It's so integral to our process. And to think of how I was doing this before, which was just like…
4. Offer (on the landing page): Free Trial
5. CTA: Learn more

What to borrow

• Lead with the one feature that changes the outcome.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

I've made so many ads

I think that's why so many brands and agencies, including myself, use foreplay to come up with new ad ideas. I've made so many ads for so many brands, probably thousands of ads every month that we're creating. And the biggest thing that I run into is just not having enough new ideas, trying to find inspiration for what other big brands are doing. So it's really part of the daily process to do research on foreplay, to look at what other top brands are doing. I use the tool to spy on other brands to see what their top ads are, what's been running the longest, and then being able to organize that in an effective way. That's really what foreplay is helpful for me, like being able to create client-specific boards, ideas specific boards, like I have boards just for my ad examples for skits or for whiteboard or for paper flips. Like I keep everything organized. And that way, when I'm on boarding a new client, I can easily go back into my Foreplay boards and pull out examples that I like, share the links with creators. So at this point, I feel like I couldn't live without foreplay, and I'm not being paid to say that. It's just the truth. I use it every day. It's so integral to our process. And to think of how I was doing this before, which was just like screen recording ads, saving them to a Dropbox, posting them on Facebook. It was so inefficient. Now I feel like foreplay has solved all those problems.

Try Foreplay for Free

Button: Learn more · Offer: Free Trial

What’s said

The transcript

I think that's why so many brands and agencies, including myself, rely on Foreplay to come up with new ad ideas. I've done so many ads for so many brands, probably thousands of ads every month that we're creating. And the biggest thing that I run into is just not having enough new ideas, trying to find inspiration for what other big brands are doing. So it's really part of the daily process to do research on Foreplay, to look at what other top brands are doing. I use the Spyder tool to spy on other brands to see what their top ads are, what's been running the longest, and then being able to organize that in an effective way. That's really what Foreplay is helpful for me, like being able to create client-specific boards, DS-specific boards, like I have boards just for my ad examples for skits or for whiteboard or for paper flip. Like I keep everything organized. And that way, when I'm onboarding a new client, I can easily go back into my Foreplay boards and pull out examples that I like, share the links with creators. So at this point, I feel like I couldn't live without Foreplay, and I'm not being paid to say that. It's just the truth. I use it every day. It's so integral to our process. And to think of how I was doing this before, which was just like screen recording ads, saving them to a Dropbox, posting them on Facebook, it was so inefficient. And now I feel like Foreplay has solved all those problems.

Where and how long

• First ran 17 Oct 2025; last seen 24 Feb 2026.
• Run as 6 ads.
• Links to foreplay.co.
• Style: UGC, Comparison.