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Macro Mike’s video ad: “Macro Mike Protein Treats❤️”

Running 94 daysFacebook and InstagramWinner

How it opens

“High-Protein Blueberry Pancakes You'll Want Every Morning 🫐🥞”

Angle: Social proof

Why it works

It has run for 94 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. Ratings and reviews lower the risk for someone who's never heard of the brand.

How it’s built

Hook: High-Protein Blueberry Pancakes You'll Want Every Morning 🫐🥞
Benefit: These fluffy Pancakes are packed with protein, incredibly easy to make, and perfect for a healthy breakfast that actually keeps you full. 💙
Offer (on the landing page): Up To 50% Off
CTA: Shop now

What to borrow

Lead with proof people can check: ratings, reviews, numbers.
Test a review ad for your own product.
It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Macro Mike Protein Treats❤️

High-Protein Blueberry Pancakes You'll Want Every Morning 🫐🥞 These fluffy Pancakes are packed with protein, incredibly easy to make, and perfect for a healthy breakfast that actually keeps you full. 💙 Ingredients: 1/2 cup (45g) oats 1/3 cup (80g) cottage cheese (or vegan alternative) 15g Macro MikeVanilla Buttercream Almond Protein 3 egg whites (or flax egg for vegan alternative) 1/2 ripe banana Sweetener of choice 1/2 tsp baking powder Dash of cinnamon Splash of vanilla extract Blueberries Toppings: Greek yogurt Extra blueberries Sugar-free maple syrup Method – Makes 1 serving 1. Blend all ingredients except the blueberries until smooth. 2. Fold through the blueberries and refrigerate the batter for 15 minutes. 3. Cook on a non-stick frying pan until golden and fluffy. 4. Top with Greek yogurt, extra blueberries and sugar-free maple syrup. Enjoy!

Over 45K+ 5⭐️ Reviews

Button: Shop now · Offer: Up To 50% Off

What’s said

The transcript

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