Macro Mike

Macro Mike’s video ad: “Macro Mike Protein Treats ❤️”

Running 135 days·Facebook and Instagram·Winner

How it opens

“Healthy chocolate pistachio lava cake 😮‍💨 Single serve, under 200 cals + 12g protein. Credit @noaawilliams”

Angle: Social proof

Why it works

It has run for 135 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. Ratings and reviews lower the risk for someone who's never heard of the brand.

How it’s built

1. Hook: Healthy chocolate pistachio lava cake 😮‍💨 Single serve, under 200 cals + 12g protein. Credit @noaawilliams
2. Benefit: Recipe:
3. Offer (on the landing page): Up To 50% Off
4. CTA: Shop now

What to borrow

• Put a specific number in the first line.
• Lead with proof people can check: ratings, reviews, numbers.
• Test a review ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Macro Mike Protein Treats ❤️

Healthy chocolate pistachio lava cake 😮‍💨 Single serve, under 200 cals + 12g protein. Credit @noaawilliams Recipe: 18–20g self-raising flour 15g Macro Mike Chocolate Hazelnut Premium Almond Protein 1 tbsp sugar or sweetener 4 tbsp unsweetened almond milk, adjust if needed Filling: 2 tsp pistachio spread (I used pistachio papi) or 1 tsp pistachio spread + 5–10g Lindt chocolate Bake at 180°C for 12–15 mins. Macros: 195 cals, 6.4F, 26C, 12P *Macros may vary depending on portions and brands.

40K+5⭐Reviews

Button: Shop now · Offer: Up To 50% Off

What’s said

The transcript

I put the quantities for the low-calorie version, but you can measure this with your heart.

Where and how long

• First ran 28 May 2026; still running.
• Run as 3 ads, 3 of them running now.
• Links to macromike.com.au.
• Style: Review.