Foreplay

Foreplay’s video ad: “Have you heard of Foreplay?”

Ran 334 days·Facebook and Instagram·Winner

How it opens

“Four years ago, I was running a Shopify store. I actually hated the product and our customers, but I fell in love with advertising.”

Angle: Story

Why it works

It has run for 334 days. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: Four years ago, I was running a Shopify store. I actually hated the product and our customers, but I fell in love with advertising.
2. Benefit: One video ad, like the one I’m recording for you now, could be the difference between me staying in the Hilton or the Four Seasons. I loved…
3. Offer: If you haven’t tried it yet, there’s a free trial. Click the link and use it. There’s no reason you can’t use the same tools as the best in…
4. CTA: Learn more

What to borrow

• Tell a short, true story with a turning point.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Have you heard of Foreplay?

Four years ago, I was running a Shopify store. I actually hated the product and our customers, but I fell in love with advertising. One video ad, like the one I’m recording for you now, could be the difference between me staying in the Hilton or the Four Seasons. I loved that idea. I started obsessing over creative research, trying to find the next winning ad idea, but it was a mess: Slack messages, broken links from ad libraries. I had no system for finding that next winner and creating a better life for myself. After I sold that company, I locked myself in an office and built what I always wanted: Pinterest, but only for ads and only for marketers. Four years later, my side project is used by the best advertisers in the world, Alex Hormozi, VaynerMedia, Athletic Greens. About 10,000 companies use us. If you haven’t tried it yet, there’s a free trial. Click the link and use it. There’s no reason you can’t use the same tools as the best in the game to scale your company.

Try Foreplay now

Button: Learn more · Offer: Free trial

What’s said

The transcript

So, four years ago, I was running a Shopify store, I hated the product, I hated our customers, but I absolutely fell in love with advertising. It was honestly like a crazy thing. One single ad, like the ad that I'm recording for you right now, was the difference between me staying in the Hilton or the Four Seasons, and I absolutely fell in love with that. I developed like a pretty unhealthy relationship with creative research. I was spending time on ad libraries, but it was an absolute mess. Slack messages, ad ideas that just died and nothing ever happened with them. So, when I sold that company, I created what I always wanted, which was just like a Pinterest for ad ideas. That was four years ago. And now that piece of software is used by Alex Ramosi, VaynerMedia, Athletic Greens, and over 10,000 different advertisers, marketers, and things like that. So, if you haven't tried it out yet, click this video. There's a free trial, so there's absolutely no reason why you can't be using the same tools that the best are using.

Where and how long

• First ran 26 Sep 2025; last seen 26 Aug 2026.
• Run as 5 ads.
• Links to foreplay.co.
• Style: UGC, Offer.