Foreplay

Foreplay’s video ad: “If you're struggling to come up with creative ad ideas for Q4, I've got you covered.”

Ran 101 days·Facebook and Instagram·Winner

How it opens

“If you're struggling to come up with creative ad ideas for Q4, I've got you covered.”

Angle: Pain point

Why it works

It has run for 101 days. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: If you're struggling to come up with creative ad ideas for Q4, I've got you covered.
2. Benefit: Mine include reading behavioral science research and obsessively collecting and studying amazing ads.
3. Offer (on the landing page): Free Trial
4. CTA: Learn more

What to borrow

• Put a specific number in the first line.
• Name the problem in your buyer's words before you show the product.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Most people have pretty normal hobbies, but not me… Mine include reading behavioral science research and obsessively collecting and studying amazing ads. I save a lot of these ads with @foreplay_co and over the last week I put together a new board with 50+ of my personal favorites. 👉 Comment “Foreplay” to get a link to my board of Unicorn Ads today.

Button: Learn more · Offer: Free Trial

What’s said

The transcript

If you're struggling to come up with creative ad ideas for Q4, I've got you covered. I save and study ads like an absolute crazy person. One of the tools I use to save those ads, study those ads, study the competition, all that good stuff, is Foreplay. I put together a special Foreplay board just for Q4. It's got over 50 ads in it that I found in the last few weeks that I absolutely love. I think they're doing amazing things, and I hope you get the creative juices flowing because listen, Q4 is tough. It's hard to stand out. It's hard to stop the scroll. It's more competitive than ever. Hopefully this board will give you some ideas, help you have a monster Q4, and do some amazing things.

Where and how long

• First ran 4 Nov 2025; last seen 13 Feb 2026.
• Run as 9 ads.
• Links to foreplay.co.
• Style: UGC.