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Khan Academy’s carousel ad: “Motivation tracked for you”

Running 9 daysFacebook and Instagram

How it opens

“Motivate your class without adding to your to-do list.”

Why it works

It has run for 9 days and is still running, on 2 ads at once. Several cards hold attention longer and show more of the product.

How it’s built
  1. Hook: Motivate your class without adding to your to-do list.
  2. Benefit: Khan Academy sets the goal based on class size and tracks progress automatically as students practice. You choose the reward; we’ll handle…
  3. CTA: Learn more
Its words

Motivation tracked for you

Motivate your class without adding to your to-do list. Khan Academy sets the goal based on class size and tracks progress automatically as students practice. You choose the reward; we’ll handle the tracking.

Add a reward. Progress updates automatically.

Button: Learn more

Where and how long
  • First ran 1 Oct 2026; still running.
  • Run as 2 ads, 2 of them running now.
  • Links to khanacademy.org.
  • Style: Carousel.

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