Khan Academy

Khan Academy’s video ad: “Built for Real Classrooms”

Running 83 days·Facebook and Instagram

How it opens

“You already know Khan Academy.”

Angle: Feature

Why it works

It has run for 83 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven.

How it’s built

1. Hook: You already know Khan Academy.
2. Benefit: Now imagine spending less time figuring out who needs help and more time actually teaching.
3. CTA: Sign up

What to borrow

• Lead with the one feature that changes the outcome.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Built for Real Classrooms

You already know Khan Academy. Now imagine spending less time figuring out who needs help and more time actually teaching. The new classroom experience helps you quickly see student progress, personalize support, and keep learning moving.

Better Visibility

Button: Sign up

What’s said

The transcript

Hey, it's Becky Keene. I'm here at ISTE Live. I'm visiting the Khan Academy booth, and I am super excited about the new teacher and student dashboard. If you previously felt like maybe it was a little bit difficult for your students to know what to do when they log into Khan Academy, that has changed. The new dashboard is beautiful, and it gives your students an opportunity to see exactly what to do when they log in, guides them, powered by AI, through the learning process. It's going to be amazing. I want to show you a little bit more in my demo account. This is where the students will launch their assignments every day. Look how clean and gorgeous this is. Students, all they have to do is hit this big blue start button. Super simple. Now they're in the lesson. The vibe is real. These teachers behind me were just talking about how their students are going to take less time to get started, which means more time learning. That's it from me at ISTE Live.

Where and how long

• First ran 19 Jul 2026; still running.
• Run as 2 ads, 2 of them running now.
• Links to khanacademy.org.