Khan Academy

Khan Academy’s video ad: “Built for Real Classrooms”

Running 83 days·Facebook and Instagram

How it opens

“You already know Khan Academy.”

Angle: Feature

Why it works

It has run for 83 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven.

How it’s built

1. Hook: You already know Khan Academy.
2. Benefit: Now imagine spending less time figuring out who needs help and more time actually teaching.
3. CTA: Sign up

What to borrow

• Lead with the one feature that changes the outcome.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Built for Real Classrooms

You already know Khan Academy. Now imagine spending less time figuring out who needs help and more time actually teaching. The new classroom experience helps you quickly see student progress, personalize support, and keep learning moving.

Better Visibility

Button: Sign up

What’s said

The transcript

Join me at the HECA Khan Academy's reimagined booth. Here are the seats. So peep the new dashboard that they have. You can browse by subject area and take a look at all of their already compiled lessons that are available. But specifically what I'm most interested in is taking a look at the Conmigo tool and the AI power tool of the rubric generator. So you can delineate your grade level. As a former fifth grade humanities teacher, I was always trying to make rubrics from project-based learning experiences. And you can have it create your rubric for you. Now, this takes a little bit of time, so I have it already done and created over here. You can make your changes right there inside of the tool. But it also says, hey, it needs your expertise. So I love that nod to making sure that we're being responsible with AI use.

Where and how long

• First ran 19 Jul 2026; still running.
• Run as 2 ads, 2 of them running now.
• Links to khanacademy.org.