Epic Plane Evolution US’ video ad
Running 367 daysFacebook and InstagramWinner
- Why it works
The strongest signal is longevity and spread: it has run for 367 days, is still active, and sits across 44 active ads on Facebook, Instagram, Messenger, Threads and Audience Network. That suggests the advertiser keeps finding it profitable and is testing many variations of one core idea. The Play game button and direct App Store link keep the path from watching to installing very short.
Who it speaks to: Mobile gamers who enjoy plane or flight action games, judging by the advertiser name and the app store link.
- How it’s built
- Hook: Opens with video, which likely leads with gameplay motion, though the opening itself isn't in the data.
- Demo: Shows the game in action so the viewer can judge the experience before installing.
- CTA: The Play game button sends people straight to the App Store listing.
- What to borrow
- Use a button that names the exact action you want, like Play game, so the ad and the click say the same thing.
- Send people to the single page where the next step happens, here the store listing, to cut friction.
- Run many variations of one proven concept across placements instead of relying on a single creative, as the 44 active ads suggest.
- Let the product do the selling with footage of real use, since a game is easiest to judge by seeing it played.
- Its words
Button: Play game
- What’s said
The transcript
... ... ... ... ... ... ... ...
- Where and how long
- First ran 9 Oct 2025; still running.
- Run as 44 ads, 44 of them running now.
- Links to itunes.apple.com.
- Style: Demo, Animation.
More from Epic Plane Evolution US
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