Epic Plane Evolution US

Epic Plane Evolution US’ video ad

Running 363 days·Facebook and Instagram·Winner

Why it works

The strongest signal here is longevity and scale: it has run for 363 days, is still active, and sits across 114 active ads on Facebook, Instagram, Messenger, Threads and Audience Network. That points to a large library of video variations being tested continuously, with a winning formula kept running. The call to action is also very low friction, with one button leading directly to the install page.

Who it speaks to: Mobile players who enjoy plane or aircraft games, judging only from the advertiser's name and the Google Play destination.

How it’s built

1. Hook: Not visible in the data, so it likely sits in the first seconds of the video.
2. Showcase: A video format suggests the game is shown in action, though the footage can't be seen.
3. CTA: The 'Play game' button sends people straight to the Google Play listing to install.

What to borrow

• Build a large bank of video variations around one core offer and keep testing, since a long run across many ads shows steady iteration.
• Use a single, clear button that matches the action you want, such as 'Play game', and send people straight to the install page.
• Cover several placements at once, because this advertiser runs across the whole Meta family and Audience Network.
• Put the key hook into the first seconds of the video, since there is little supporting text to carry the message.

Its words

Button: Play game

What’s said

The transcript

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Where and how long

• First ran 13 Oct 2025; still running.
• Run as 114 ads, 114 of them running now.
• Links to play.google.com.
• Style: Demo.