Epic Plane Evolution US

Epic Plane Evolution US’ video ad

Running 277 days·Facebook and Instagram·Winner

Why it works

The strongest signal here is the run data. It has run for 277 days, is still active, and is spread across 142 active ads, which suggests the advertiser keeps testing many variations of one proven concept. It also runs on Facebook, Instagram, Messenger, Threads and Audience Network, so it works across very different placements. The path from ad to install is short: a video, a 'Play game' button, and the store page.

Who it speaks to: Mobile gamers on Android who like plane or action games, going by the advertiser name and the Google Play link.

How it’s built

1. Hook: not visible in the data, so the first seconds of the video are unknown
2. Body: a video, most likely gameplay footage, though that is a guess from the format and the 'Play game' button
3. CTA: the 'Play game' button sends people straight to the Google Play listing with no extra steps

What to borrow

• Build a large set of variations around one proven concept instead of relying on a single hero ad, as the 142 active ads suggest this advertiser does.
• Use a specific, action-led button like 'Play game' that matches what the person will do next.
• Send people straight to the store listing so there is no friction between interest and install.
• Make the video work across many placements, since this ad has run on five platforms for most of a year.

Its words

Button: Play game

What’s said

The transcript

1.4.3 2.0 3.0 4.0 6.0 7.0 13.0 14.0 29.0 30.0 40.0 41.0 31.0 60.0

Where and how long

• First ran 7 Jan 2026; still running.
• Run as 142 ads, 142 of them running now.
• Links to play.google.com.
• Style: Demo.