Epic Plane Evolution US

Epic Plane Evolution US’ video ad

Running 183 days·Facebook and Instagram·Winner

Why it works

The strongest signal here is longevity and reach: it has run for 183 days, is still active, and runs on 51 active ads across Facebook, Instagram, Messenger, Threads and Audience Network. That points to a concept that is tested in many variations and keeps paying back, and the win score of 94 supports it. The call to action is also simple: a clear 'Play game' button with a direct store link keeps the path from ad to install short.

Who it speaks to: Mobile game players, likely casual gamers who enjoy plane or evolution style games, going by the name and the app store link.

How it’s built

1. Hook: Not visible in the data, so it can't be described.
2. Showcase: A video format that probably shows the game in action, which is an inference from the format and button.
3. CTA: The 'Play game' button sends people straight to the app store page.

What to borrow

• Build many variations of one proven concept, as the 51 active ads suggest, instead of betting on a single video.
• Use a specific, action-led button like 'Play game' that matches what the ad shows.
• Link straight to the store page so there are no extra steps between interest and install.
• Plan placements across several platforms, since long-running winners here are not tied to one feed.

Its words

Button: Play game

What’s said

The transcript

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Where and how long

• First ran 11 Apr 2026; still running.
• Run as 51 ads, 51 of them running now.
• Links to itunes.apple.com.
• Style: Demo.