Macro Mike

Macro Mike’s video ad: “Sick of bland protein?😴”

Running 109 days·Facebook and Instagram·Winner

How it opens

“Meet the NEW Favourites Box 👏 Our latest drop is packed with best selling, customer favourite flavours and it is 50% OFF right now.🔥”

Angle: Feature

Why it works

It has run for 109 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. A clear deal gives people a reason to act now.

How it’s built

1. Hook: Meet the NEW Favourites Box 👏 Our latest drop is packed with best selling, customer favourite flavours and it is 50% OFF right now.🔥
2. Benefit: Vanilla Buttercream. Choc Peanut Butter Cup. Golden Gaytime. Kellogg’s inspired classics and more. The ultimate lineup.
3. Offer: 50% OFF
4. CTA: Shop now

What to borrow

• Put a specific number in the first line.
• Lead with the one feature that changes the outcome.
• Back the hook with proof people can check: ratings, reviews, numbers.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Sick of bland protein?😴

Meet the NEW Favourites Box 👏 Our latest drop is packed with best selling, customer favourite flavours and it is 50% OFF right now.🔥 Vanilla Buttercream. Choc Peanut Butter Cup. Golden Gaytime. Kellogg’s inspired classics and more. The ultimate lineup. No grit. No weird aftertaste. Just smooth, creamy, dessert level protein that is gluten free, dairy free, gut friendly and macro friendly.💚 Plus you will score a $25 store credit and our exclusive recipe eBook, bringing your total savings to over $130.💥 New. Loaded with value. And it does not taste like protein in the best way possible. Streets and Golden Gaytime are trade marks of Unilever. Used under license, all rights reserved.

Still loyal to chalky protein? Time to upgrade.

Button: Shop now · Offer: 50% OFF

What’s said

The transcript

Get this entire box of protein goodies for 50% off. This is our Macromag Favourites box and it contains all our customers' favourite products. We've made it our mission to formulate and create the best tasting plant protein that is smooth, creamy, and has no weird aftertaste. All our products are gluten-free, dairy-free, gut, and macro-friendly. We totally get that consuming enough protein can be challenging and overwhelming. That's why we created a recipe ebook that you get in your Favourites box, showing you simple, fast, and delicious ways of how you can incorporate protein into your everyday life. You can get this entire box of protein goodies with 50% off, plus we'll give you a $25 off your next order. Our Favourites boxes are selling out super fast, so make sure you grab them before they're gone.

Where and how long

• First ran 23 Jun 2026; still running.
• Run as 2 ads, 2 of them running now.
• Links to macromike.com.au.
• Style: Offer.