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Khan Academy’s carousel ad: “Make every activity count”

Running 9 daysFacebook and Instagram

How it opens

“Some students just need a reason to do one more.”

Why it works

It has run for 9 days and is still running, on 2 ads at once. Several cards hold attention longer and show more of the product.

How it’s built
  1. Hook: Some students just need a reason to do one more.
  2. Benefit: A shared goal turns lessons and exercises into visible class progress. Every student can contribute and earn personal rewards along the way.
  3. CTA: Learn more
Its words

Make every activity count

Some students just need a reason to do one more. A shared goal turns lessons and exercises into visible class progress. Every student can contribute and earn personal rewards along the way.

One goal. Every student contributes.

Button: Learn more

Where and how long
  • First ran 1 Oct 2026; still running.
  • Run as 2 ads, 2 of them running now.
  • Links to khanacademy.org.
  • Style: Carousel.

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