Epic Plane Evolution US

Epic Plane Evolution US’ video ad

Running 367 days·Facebook and Instagram·Winner

Why it works

The strongest signal here is longevity and scale: it has run for 367 days, is still active, and sits among 66 live ads across Facebook, Instagram, Messenger, Threads and Audience Network. Advertisers rarely keep spending that long and that widely on something that isn't paying back, which supports the 94 win score. The clear, low-friction Play game button also keeps the path from watching to installing very short.

Who it speaks to: Mobile gamers who enjoy plane and flight action games, inferred only from the advertiser name and category.

How it’s built

1. Hook: not visible in the data, so the opening can't be described
2. Showcase: a video format suggests the game is shown in action, though this can't be confirmed from the words
3. CTA: the Play game button asks for an immediate install and play

What to borrow

• Run many variations of one proven concept, since 66 live ads suggests this advertiser keeps testing new cuts rather than relying on a single video.
• Use a single, action-led button such as Play game so the next step is obvious.
• Build video for several placements at once, because this ad runs on feed, messaging and partner surfaces.
• Keep winners running and refresh them gradually, as a year-long run shows a good concept can outlast many one-off creatives.

Its words

Button: Play game

What’s said

The transcript

... ... ... ... ... ... ... ... ... ... ... ... ...

Where and how long

• First ran 9 Oct 2025; still running.
• Run as 66 ads, 66 of them running now.
• Links to itunes.apple.com.
• Style: Demo.