Macro Mike

Macro Mike’s video ad: “Smooth. Creamy. Gut-Friendly.❤️”

Running 502 days·Facebook and Instagram·Winner

How it opens

“We dare you to find a better plant protein.”

Angle: Social proof

Why it works

It has run for 502 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. Ratings and reviews lower the risk for someone who's never heard of the brand.

How it’s built

1. Hook: We dare you to find a better plant protein.
2. Benefit: Jam-packed with Protein
3. Offer: We have samples and Hero Boxes on our website contain the best sellers of the range, so you taste of the best👍 PLUS, they are up to 50% of…
4. Proof: With 30K+ customers swearing by it, what’s stopping you?
5. CTA: Shop now

What to borrow

• Lead with proof people can check: ratings, reviews, numbers.
• Test a review ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Smooth. Creamy. Gut-Friendly.❤️

👊We dare you to find a better plant protein. You won’t. Why? Because Macro Mike’s smooth, creamy, and outrageously delicious plant protein is in a league of its own. 💪 Jam-packed with Protein 🚫 No Gluten, No Dairy, No Worries 🤍 Macro & Gut-friendly We have samples and Hero Boxes on our website contain the best sellers of the range, so you taste of the best👍 PLUS, they are up to 50% off. 😍 With 30K+ customers swearing by it, what’s stopping you? Ditch the disappointment. Upgrade your protein today

30K+ 5⭐Reviews

Button: Shop now · Offer: Up to 50% off

What’s said

The transcript

I've tried all the leading plant proteins, so you guys don't have to. Hey guys, Mike here, owner and founder of Macro Mike. I started Macro Mike eight years ago, being both gluten and dairy intolerant. I tried every single dairy-free protein on the market. They're all sandy, grainy, gritty, made me feel bloated and gross. That's why I created Macro Mike, using a unique blend of almond and fiber bean protein. It's ridiculously smooth, creamy, and tastes absolutely amazing. And we make it right here in our site on the Gold Coast. We're so confident that you're gonna love it. We've got sample packs and hero boxes on our website where you can save up to 50% off. We've got 30,000 genuine verified five-star reviews and over 500,000 orders that we've shipped to over a hundred countries worldwide. Try our sample packs today and save up to 30% and find out why we've got 500,000 customers around the world.

Where and how long

• First ran 26 May 2025; still running.
• Run as 2 ads, 2 of them running now.
• Links to macromike.com.au.
• Style: Review, Listicle, Offer.