Foreplay

Foreplay’s video ad: “Today I Spoke To Meta”

Ran 412 days·Facebook and Instagram·Winner

How it opens

“Today I spoke to Meta, and these are the best tips for running your ads in 2025.”

Angle: Comparison

Why it works

It has run for 412 days. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: Today I spoke to Meta, and these are the best tips for running your ads in 2025.
2. Benefit: First up. For a lot of our clients, interest-based targeting is beating it. I don't know what's going on, so test it for yourself.
3. Offer (on the landing page): Free Trial
4. CTA: Learn more

What to borrow

• Put a specific number in the first line.
• Compare with the old way or the category, never a named competitor.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Today I Spoke To Meta

Today I spoke to Meta, and these are the best tips for running your ads in 2025. First up. For a lot of our clients, interest-based targeting is beating it. I don't know what's going on, so test it for yourself. Next, make sure your text stays inside the safe zone. If you place it in the yellow zones, your ads will get more expensive. Use EGC (employee-generated content) instead of UGC. UGC is starting to feel less genuine and less impactful. Content from a founder or team member hits harder right now. This one might be controversial, steal your competitors' top creatives. Use tools like Foreplay or TikTok Creative Center to find what's working. It'll save you a ton of money. Finally, the old TOF/MOF/BOF structure is dead. Focus on simplifying your campaigns. Test new creatives, then scale what wins. Let me know if that helps.

Book a call

Button: Learn more · Offer: Free Trial

What’s said

The transcript

But today I spoke to the head of Meta and these are the best tips to be running your ads in 2025. First up is Advantage Plus literally sucks right now. A lot of our clients, we're finding that interest-based targeting is outperforming Advantage Plus. I don't know what's happening, so please test it. Next is make sure your text is inside of the safe zone. If you add your text anywhere in the yellow, then your ads will be more expensive. Next is to use EGC content over UGC content. Finding that UGC content is less impactful because it comes across as less genuine. So instead, create content from the perspective of a founder or a team member. Next, and this might be controversial, but steal your competitors' top creatives. Use tools like Foreplay or TikTok Creative Center to find their winning creatives. This will save you so much money. Next is please stop listening to these meta reps. They honestly give the worst advice. I promise you, their advice does not lead to more sales. Next is top of funnel, middle of funnel, and bottom of funnel is dead. Instead, right now we wanna simplify our campaign structures and focus on testing creatives and then scaling winning creatives. Let me know if that helps.

Where and how long

• First ran 22 Aug 2025; last seen 8 Oct 2026.
• Run as 5 ads.
• Links to foreplay.co.
• Style: UGC, Tutorial, Comparison.