Foreplay

Foreplay’s carousel ad: “Facebook Ads are a competitive game”

Ran 221 days·Facebook and Instagram·Winner

How it opens

“Facebook ads are a competitive game”

Angle: Curiosity

Why it works

It has run for 221 days. Brands keep paying only for ads that make money, so this one is proven. A founder telling their own story builds trust a logo can't.

How it’s built

1. Hook: Facebook ads are a competitive game
2. Benefit: The good news is you can use the same tools as the pros
3. CTA: Try it now. Thank me later.
4. CTA: Learn more

What to borrow

• Open a question in the first line that the rest of the ad answers.
• Test a founder ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Facebook Ads are a competitive game

Facebook ads are a competitive game The good news is you can use the same tools as the pros The fastest growing brands in the world like Alo Yoga, True Classic, Lululemon, The Ridge, AG1 and HelloFresh all use Foreplay. For them, Foreplay is the secret weapon behind their seven-figure monthly Facebook ad budgets. The best part? Working with tools that the world's biggest brands use, is now accessible to any brand. I built this free tool to help you understand how to improve your ROAS. Try it now. Thank me later.

Button: Learn more

Where and how long

• First ran 29 Jan 2026; last seen 8 Sep 2026.
• Run as 10 ads.
• Links to start.foreplay.co.
• Style: Founder, Tutorial, Carousel.