Foreplay’s video ad: “Becoming a solopreneur sounds sexy until you’re the CEO, the marketer, the creative, the media buyer… and the exhausted one refreshing Ads…”
Ran 196 daysFacebook and InstagramWinner
- How it opens
“Becoming a solopreneur sounds sexy until you’re the CEO, the marketer, the creative, the media buyer… and the exhausted one refreshing Ads…”
Angle: Pain point
- Why it works
It has run for 196 days. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.
- How it’s built
- Hook: Becoming a solopreneur sounds sexy until you’re the CEO, the marketer, the creative, the media buyer… and the exhausted one refreshing Ads…
- Benefit: I was doing everything myself and slowly burning out 🤯
- Offer: Free Trial
- CTA: Sign up
- What to borrow
- Name the problem in your buyer's words before you show the product.
- Test a ugc ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
Becoming a solopreneur sounds sexy until you’re the CEO, the marketer, the creative, the media buyer… and the exhausted one refreshing Ads Manager at midnight. I was doing everything myself and slowly burning out 🤯 Then a really good friend told me something that shifted everything for me : “If it helps you scale or gives you more time to focus on what actually matters, it’s worth the investment.” That’s why I started using Lens by Foreplay. It saves me time, shows me what to scale, and lets me enjoy building my business again instead of stressing over spreadsheets. If you’re building your dream life and don’t want to hate the process… comment “LENS” and I’ll send you the link 🤍
Button: Sign up · Offer: Free Trial
- What’s said
The transcript
Stop burning money on ad spend. As a one-person marketing team I was on the edge of burnout, juggling ads, endless analytics spreadsheets and losing money on ads I thought would work. Then a friend of mine pulled me onto Lens by 4Point And I am not exaggerating when I say I got my weekend back It pulls all your Facebook, Instagram ad data into one place and shows you instantly what's converting and what's dying No more guessing. No more let's test and pray. You open it And it literally tells you scale this, fix this, turn this off. In just two clicks you get real-time insights Clean creative breakdowns and clear instructions on what to launch next. You don't lose money because your ads are bad You lose money because it takes you too long to realize they're bad If you want to move faster than your competitors and put money behind what you know is working Come on Lens and I'll send you the link so you can finally
- Where and how long
- First ran 11 Feb 2026; last seen 27 Aug 2026.
- Run as 6 ads.
- Links to foreplay.co.
- Style: UGC, Testimonial, Comparison.
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