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Khan Academy’s carousel ad: “Celebrate the class win”

Running 9 daysFacebook and Instagram

How it opens

“Give your class something to rally around.”

Angle: Desire

Why it works

It has run for 9 days and is still running, on 2 ads at once. Several cards hold attention longer and show more of the product.

How it’s built
  1. Hook: Give your class something to rally around.
  2. Benefit: Choose a reward your students will love, celebrate when they reach the goal, and make the moment last with free personalized student certif…
  3. CTA: Learn more
What to borrow
  • Lead with the outcome people want, not the product's parts.
Its words

Celebrate the class win

Give your class something to rally around. Choose a reward your students will love, celebrate when they reach the goal, and make the moment last with free personalized student certificates and a printable class version for you.

Make the celebration last.

Button: Learn more

Where and how long
  • First ran 1 Oct 2026; still running.
  • Run as 2 ads, 2 of them running now.
  • Links to khanacademy.org.
  • Style: Carousel.

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