Foreplay

Foreplay’s video ad: “This one tool helps my agency generate multiple winners a week for the brands that we work with.”

Ran 370 days·Facebook and Instagram·Winner

How it opens

“This one tool helps my agency generate multiple winners a week for the brands that we work with.”

Angle: Objection

Why it works

It has run for 370 days. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: This one tool helps my agency generate multiple winners a week for the brands that we work with.
2. Offer (on the landing page): Free Trial
3. CTA: Learn more

What to borrow

• Answer the doubt that stops people buying, early.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

This one website helps us make winner after winner. We use it everyday @foreplay_co

Button: Learn more · Offer: Free Trial

What’s said

The transcript

This one tool helps my agency generate multiple winners a week for the brands that we work with. And that tool is called Foreplay. So I go into their discovery feed, which I think personally is one of the best features. Essentially this is a live feed of all the ads that people are saving that use Foreplay. Currently 62 million ads have been saved. So let's say that I am looking for video ads. So I go into format and I filter by videos. Now I want to look for brands that are in the beauty niche let's say. So I just select beauty. Now this is where the magic happens. So I want to see which of these ads here is the most successful. So I go here and I change it from newest to longest running. This is going to order every single ad by how long it has been running. And then what we do we make sure that in the filters here the status is set to still running. This means that it's going to show me in order the ads that are the longest running that have been saved on Foreplay and are still active. And this is a great indicator for what ads are winning in brands accounts. And I know this is a really over simplification of what a winning ad is. But a lot of the time brands aren't going to keep an ad running if that ad is trash. Because it's just going to waste money. So I can just have a scroll through here and if I was a brand who was in the beauty niche. I could look through here and I would be able to see ads which my competitors are winning with. For example this ad here from Henson Shavin has been running 770 days. So if I want to find out more information about it I can just click this button here. I can save it to one of my many swipe files. But I can get a link to the landing page that they are sending traffic to. So it looks like they're sending it to their home page here. I can see what platforms they're running it on. And then within here as well as all that I can get AI to analyze the ad for me. And I can get the transcript as well. And of course if I save it in foreplay that means I can share it with my team forever. Even if they turn this ad off. And then you essentially just use a bit of your marketing now to understand why this is a good performing ad. This is just one of the many ways that we use foreplay at Fraggle to help us find winning ads. Because now that we know that this works for this shaving brand. If we work with a shaving brand the chances are we could potentially replicate something similar. To ride off their success.

Where and how long

• First ran 22 Aug 2025; last seen 27 Aug 2026.
• Run as 9 ads.
• Links to foreplay.co.
• Style: UGC.