Foreplay

Foreplay’s video ad: “What is Foreplay?‎”

Ran 211 days·Facebook and Instagram·Winner

How it opens

“Most marketing teams treat winning ads like guesswork, but it doesn't have to be that way.”

Angle: Curiosity

Why it works

It has run for 211 days. Brands keep paying only for ads that make money, so this one is proven.

How it’s built

1. Hook: Most marketing teams treat winning ads like guesswork, but it doesn't have to be that way.
2. Benefit: What if you could create winning ads 10 times faster?
3. CTA: Sign up

What to borrow

• Open a question in the first line that the rest of the ad answers.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

What is Foreplay?‎

Most marketing teams treat winning ads like guesswork, but it doesn't have to be that way. What if you could create winning ads 10 times faster? From finding inspiration to the final performance report, all in one system. The best brands and agencies in the world don't have a secret to scale. They just use a little foreplay. The most powerful platform to realize your performance and creative potential. Unleash creative flow state by searching over 100 million ads. Save, organize and share ads from anywhere. Understand market trends and direction with 24/7 competitor tracking. Connect your own ad account to align performance and creativity. Finally get clarity through a single lens that your entire team can understand. When performance and creativity become one, scale becomes inevitable. This is alignment. This is insight. This is creative velocity and performance moving faster than ever. This is foreplay.

Try Foreplay for free

Button: Sign up

What’s said

The transcript

Most marketing teams treat winning ads like guesswork, but it doesn't have to be that way. What if you could create winning ads 10 times faster? From finding inspiration to the final performance report, all in one system. The best brands and agencies in the world don't have a secret to scale. We just use a little foreplay. The most powerful platform to realize your performance and creative potential. Unleash creative flow state by searching over 100 million ads. Save, organize, and share from anywhere. Understand market trends and direction with 24 seven competitor tracking. Connect your own ad account to align performance and creativity. And finally, get clarity through a single lens that your entire team can understand. When performance and creativity become one, scale becomes inevitable. This is alignment. This is insight. This is creative velocity and performance moving faster than ever. This is foreplay.

Where and how long

• First ran 26 Jan 2026; last seen 26 Aug 2026.
• Run as 11 ads.
• Links to start.foreplay.co.