Macro Mike

Macro Mike’s video ad: “Macro Mike Protein Treats ❤️”

Running 109 days·Facebook and Instagram·Winner

How it opens

“Carrot cake, but make it a protein ball. Consider the bar raised. 🥕🍫 Credit @strength_dietetics”

Angle: Social proof

Why it works

It has run for 109 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. Ratings and reviews lower the risk for someone who's never heard of the brand.

How it’s built

1. Hook: Carrot cake, but make it a protein ball. Consider the bar raised. 🥕🍫 Credit @strength_dietetics
2. Benefit: Makes 23 | Takes 20 mins
3. Offer (on the landing page): Up To 50% Off
4. CTA: Shop now

What to borrow

• Lead with proof people can check: ratings, reviews, numbers.
• Test a review ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Macro Mike Protein Treats ❤️

Carrot cake, but make it a protein ball. Consider the bar raised. 🥕🍫 Credit @strength_dietetics Makes 23 | Takes 20 mins Ingredients: 150g soy protein crisps 215g Macro Mike Vanilla Almond Protein Powder ¼ cup oats, blended finely 15g walnuts, chopped 1 tsp cinnamon ½ tsp nutmeg ½ tsp ginger powder 4 dates, chopped 2 medium carrots, grated ¾ cup skim milk ¼ cup sugar-free maple syrup 110g sugar-free white chocolate Method: Combine all dry ingredients in a large bowl Add the grated carrot, skim milk and maple syrup and mix until well combined Roll into 23 golf ball-sized portions Melt white chocolate in the microwave and coat each ball Eat immediately or refrigerate to set 🌱 Vegan swaps: Replace skim milk with oat or soy milk Use dairy-free white chocolate Everything else is already plant-based 98 cal | 12g P | 5g C | 3g F | 2g fibre per ball *Macros may vary depending on portions and products used

40K+5⭐Reviews

Button: Shop now · Offer: Up To 50% Off

What’s said

The transcript

Carrot Cake Protein Balls. This recipe contains 98 calories, 12 grams of protein and 2 grams of fiber per ball. That's one loaded ball. God damn this recipe is good, it tastes like a traditional carrot cake. Just combine all the dry ingredients, then the wet ingredients and top with white chocolate. I'm absolutely frothing over these, they are so good.

Where and how long

• First ran 23 Jun 2026; still running.
• Run as 2 ads, 2 of them running now.
• Links to macromike.com.au.
• Style: Review.