See it in the Meta Ad Library

Epic Plane Evolution US’ video ad

Running 181 daysFacebook and InstagramWinner

Why it works

The data points to a strong, durable performer: it has run for 181 days, is still active, and sits across 22 active ads on five placements (Audience Network, Facebook, Instagram, Messenger and Threads), which suggests the advertiser keeps scaling it and testing variations. The call to action is as simple as it gets, with one button and one destination, so there is little friction between interest and install. The wide placement spread also hints that the creative holds up in many feeds and sizes.

Who it speaks to: Mobile gamers who enjoy plane or action games, inferred from the advertiser name and the app store link.

How it’s built

Hook: likely opens on gameplay footage, though this is a guess since only the format is known.
Demo: a video format suggests the game is shown in action.
CTA: the 'Play game' button sends people straight to the app store page.

What to borrow

Let the product do the selling: if your app is visual, lead with real gameplay or in-app footage rather than a claim.
Use a single, clear action like 'Play game' that matches the store page the person lands on.
Build a family of variations around one concept, as the 22 active ads suggest, so you can keep what works and refresh fatigue.
Make the creative work across placements by keeping the key moment clear in different crops and sizes.

Its words

Button: Play game

What’s said

The transcript

「えええええええええええええええええええええええええええええええええええええええええええええええええええええええええええええええええええええええええ「ええええええええええええええええええええええええええええええええええええええええええええええええええええええええええええええええええええええええ�

Where and how long