SHEIN

SHEIN’s carousel ad: “Black Buckle Flat Sandals Women's Comfortable Slides Resort Plain Rubber Open Toe Footbed Slippers Casual Outdoor Summer”

Running 122 days·Facebook and Instagram·Winner

How it opens

“Become a fashionista!”

Angle: Desire

Why it works

The copy is short and aspirational, and the carousel lets people browse several items without leaving the feed. The product headline names the item, the season and the comfort benefit, so it matches search-like intent. The data shows it has run 114 days and is still active across four placements, which suggests the simple, repeatable formula holds up, though it runs on only 3 ads, so it is a focused test rather than a huge rollout.

Who it speaks to: Style-minded women shopping for affordable seasonal footwear and wardrobe refreshes, in this case summer sandals and slides.

How it’s built

1. Hook: 'Become a fashionista!' frames the purchase as a style upgrade.
2. Benefit: 'Refresh your wardrobe right now' makes the ask feel easy and immediate.
3. Urgency: 'Catch the deals before they're gone' adds mild scarcity without naming a price.
4. Product: The headline is a keyword-rich product title (black buckle flat sandals, comfortable, footbed, summer) that tells shoppers exactly what is shown.
5. CTA: The 'Shop now' button leads to the SHEIN store.

What to borrow

• Open with an identity-based line that makes the buyer picture the person they want to become.
• Put the product type, season and key comfort benefit in the headline so the item is clear at a glance.
• Use a carousel to show range and let shoppers self-select, and keep the text around it very short.
• Add a soft urgency line about deals ending, which pushes action without needing a specific discount.

Its words

Black Buckle Flat Sandals Women's Comfortable Slides Resort Plain Rubber Open Toe Footbed Slippers Casual Outdoor Summer

Become a fashionista! Refresh your wardrobe right now Catch the deals before they're gone

Button: Shop now

Where and how long

• First ran 5 Jul 2026; still running.
• Run as 3 ads, 3 of them running now.
• Links to us.shein.com.
• Style: Product shot, Offer, Carousel.