SHEIN

SHEIN’s carousel ad: “SHEIN Pantalones de muslo con abertura delantera con cremallera lateral”

Running 494 days·Facebook and Instagram·Winner

How it opens

“Discover hot women's trends at SHEIN, Discover new arrivals of trendy women's clothing”

Angle: Feature

Why it works

It pairs a concrete product name with a broad trend promise, so it can catch both people who want that exact item and people who just like browsing. The carousel format suits a large catalogue and keeps the message simple. The data shows it has run 490 days and is still active, with 37 ads from this advertiser in all, which suggests this simple catalogue approach holds up at scale, though the data doesn't show results.

Who it speaks to: Spanish-speaking women who follow fashion trends and shop for affordable new arrivals online.

How it’s built

1. Hook: The headline names one specific garment (thigh-split trousers with a side zip) next to the brand name.
2. Context: The post text frames SHEIN as the place for hot women's trends and new arrivals.
3. Browse: The carousel format lets people swipe through multiple products, though the exact cards can't be seen from the data.
4. CTA: A 'Shop now' button sends people to the Spanish SHEIN site.

What to borrow

• Name a specific product in the headline instead of a generic category, because specifics read as relevant to the right shopper.
• Use a carousel to show range, and lead with the card most likely to catch the eye.
• Keep the offer line short and trend-led, and let the product images carry the persuasion.
• Run many variants of one simple format and keep the long-runners going, as the run time and ad count here suggest.

Its words

SHEIN Pantalones de muslo con abertura delantera con cremallera lateral

Discover hot women's trends at SHEIN, Discover new arrivals of trendy women's clothing

Button: Shop now

Where and how long

• First ran 26 Jun 2025; still running.
• Run as 46 ads, 3 of them running now.
• Links to es.shein.com.
• Style: Product shot, Carousel.