SHEIN

SHEIN’s carousel ad: “SHEIN Short en jean déchiré effiloché”

Running 335 days·Facebook and Instagram·Winner

How it opens

“Today's hot deals”

Angle: Offer

Why it works

It is short, easy to scan and built around the simple pull of a deal, with a carousel that lets people browse many products in one ad. The data shows it has run for 300 days and is still active on 3 of 6 ads, which suggests the formula keeps performing for this advertiser. The copy stays generic, so the product images in each card likely do most of the selling.

Who it speaks to: Value-minded fashion shoppers, mainly in French-speaking markets, who like trend-led clothing and enjoy browsing for bargains.

How it’s built

1. Hook: 'Today's hot deals' frames the ad as a fresh, limited-feeling bargain.
2. Product: The headline names a specific item, a frayed ripped denim short, so the card has a clear subject.
3. Browse invite: 'Explore our chic picks now' invites the viewer to swipe through the carousel for more items.
4. Curiosity: 'Get more surprises from SHEIN' hints at ongoing discoveries and a reason to come back.
5. CTA: The 'Shop now' button sends them to the French storefront.

What to borrow

• Open with a short, time-flavoured offer line like 'today's deals' so the value is clear before anyone reads further.
• Use a carousel to show range, and name one concrete product in the headline so the ad feels specific.
• Keep the body copy to a few punchy lines and let the visuals carry the detail.
• Add a soft curiosity line about 'more surprises' to encourage swiping and repeat visits.

Its words

SHEIN Short en jean déchiré effiloché

Today's hot deals Explore our chic picks now Get more surprises from SHEIN

Button: Shop now

Where and how long

• First ran 2 Dec 2025; still running.
• Run as 9 ads, 4 of them running now.
• Links to fr.shein.com.
• Style: Product shot, Offer, Carousel.