Macro Mike

Macro Mike’s video ad: “Sick of bland protein?😴”

Running 110 days·Facebook and Instagram·Winner

How it opens

“First order incoming? Make it this one.👏”

Angle: Feature

Why it works

It has run for 110 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. A clear deal gives people a reason to act now.

How it’s built

1. Hook: First order incoming? Make it this one.👏
2. Offer: Meet the NEW Favourites Box, created especially for first time buyers who want to try our best sellers in one hit. And it is 50% OFF right…
3. Benefit: Vanilla Buttercream. Choc Peanut Butter Cup.
4. CTA: Shop now

What to borrow

• Lead with the one feature that changes the outcome.
• Back the hook with proof people can check: ratings, reviews, numbers.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Sick of bland protein?😴

First order incoming? Make it this one.👏 Meet the NEW Favourites Box, created especially for first time buyers who want to try our best sellers in one hit. And it is 50% OFF right now! 🔥 Vanilla Buttercream. Choc Peanut Butter Cup. Golden Gaytime inspired flavour. Kellogg’s inspired classics and more. The ultimate introduction to what we do best. If you have been burned by chalky protein before, we get it. That is why ours is smooth, creamy and completely grit free. Plus it is gluten free, dairy free, gut friendly and macro friendly. 💚 You will also receive a $25 store credit and our exclusive recipe eBook, bringing your total savings to over $130. 💥 New customer? Perfect. This is the easiest way to experience the Macro Mike difference. *Streets and Golden Gaytime are trade marks of Unilever. Used under license, all rights reserved.

Still loyal to chalky protein? Time to upgrade.

Button: Shop now · Offer: 50% OFF

What’s said

The transcript

This is the number one non-negotiable rule that we built around our protein. I started Macromite nine years ago. I know what it's like when you're trying to find a plant protein that doesn't taste like s***. That's why we've created the Macromite Favourites Box full of all our customer favourites and best selling products. Plus it's 50% off for a limited time only. We've made it our mission to formulate and create the best tasting plant protein that is smooth, creamy, and has no weird aftertaste. All our products are gluten-free, dairy-free, gut, and macro-friendly. We totally get that consuming enough protein can be challenging and overwhelming. That's why we created a recipe ebook that you get in your Favourites Box showing you simple, fast, and delicious ways of how you can incorporate protein into your everyday life. You can get this entire box of protein goodies with 50% off, plus we'll give you $25 off your next order. Our Favourites Boxes are selling out super fast, so make sure you grab them before they're gone.

Where and how long

• First ran 22 Jun 2026; still running.
• Run as 2 ads, 2 of them running now.
• Links to macromike.com.au.
• Style: Offer.