Foreplay

Foreplay’s video ad: “Creative Reports that don't tax your ad spend”

Ran 370 days·Facebook and Instagram·Winner

How it opens

“At one point, our agency's ad inspo was a Google Drive full of screenshots.”

Angle: Feature

Why it works

It has run for 370 days. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: At one point, our agency's ad inspo was a Google Drive full of screenshots.
2. Offer (on the landing page): Free trial
3. CTA: Learn more

What to borrow

• Lead with the one feature that changes the outcome.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Creative Reports that don't tax your ad spend

Introducing Lens. Creative reports that don't tax your ad spend.

Try Lens now

Button: Learn more · Offer: Free trial

What’s said

The transcript

At one point, our agency's ad inspo was a Google Drive full of screenshots. It was chaos. It wasted us a lot of time, as you would expect, and our creative output was starting to feel a little bit stale. Not to mention, to actually analyze the ads, we had multiple different platforms that we'd switch between, which just seemed really inefficient and a lot more work than it actually needed to be. Then we found 4Play, which really became our agency's one-stop shop for all things creative and creative analysis. Now we can find top-performing ads, proper unicorn ads from brands that we admire, but also competitors that we quietly store. And those other platforms that I mentioned, or that you have, which provide analysis of your creatives, don't worry about them, just get rid of them. Because 4Play has just recently brought out Lens, which is this super exciting addition, allowing real-time analysis of your creatives and provides genuine learnings. It's really catapulted our creative testing for the better. It's getting us excited, but it's also getting our clients even more excited. Inspo for ad hooks, headlines that convert, scroll-stopping visuals, and now creative analysis thanks to Lens. We have all of this stuff on tap now thanks to 4Play. I kind of can't believe that we used to do things the way that we did. But now 4Play has really allowed us to find better ads, make them, adapt them, and learn from them really, really fast.

Where and how long

• First ran 22 Aug 2025; last seen 27 Aug 2026.
• Run as 8 ads.
• Links to foreplay.co.
• Style: UGC.