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ŌURA’s carousel ad: “Oura Ring 5”

Ran 86 daysFacebook and InstagramWinner

How it opens

“Our smallest smart ring yet, designed to look like jewellery while quietly tracking your sleep, stress, activity, and more so you can make…”

Angle: Feature

Why it works

It has run for 86 days. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: Our smallest smart ring yet, designed to look like jewellery while quietly tracking your sleep, stress, activity, and more so you can make…
  2. CTA: Shop now
What to borrow
  • Lead with the one feature that changes the outcome.
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Oura Ring 5

Our smallest smart ring yet, designed to look like jewellery while quietly tracking your sleep, stress, activity, and more so you can make health a daily habit.

Small ring. Big health impact.

Button: Shop now

Where and how long
  • First ran 1 Jul 2026; last seen 25 Sep 2026.
  • Run as 8 ads.
  • Links to ouraring.com.
  • Style: Product shot, Carousel.

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