See it in the Meta Ad Library

ŌURA’s carousel ad: “Meet Oura Ring 5”

Running 130 daysFacebook and InstagramWinner

How it opens

“You asked. We listened. Oura Ring 5 is 40% smaller, and even more powerful.”

Angle: Feature

Why it works

It leads with a single, easy-to-picture improvement (smaller) and ties it to customer feedback, which builds goodwill and removes a common objection about bulk. The copy is short, so the carousel visuals can do the showing. The data shows it has run for 130 days, is still active, and is spread across 13 active ads and five placements, which suggests the brand keeps investing in this message and testing variations of it.

Who it speaks to: Wearable and health-tracking fans, including people who liked the idea of a smart ring but found earlier versions too bulky, plus current owners considering an upgrade.

How it’s built

Hook: 'Meet Oura Ring 5' introduces the new product like a launch moment.
Reason: 'You asked. We listened.' frames the update as a response to customer requests.
Proof point: '40% smaller, and even more powerful' gives one concrete improvement plus a broader performance claim.
Reinforcement: 'Our thinnest smart ring' in the description repeats the size benefit in a short form.
CTA: 'Shop now' button sends people to ouraring.com.

What to borrow

Open a product update with a clear launch-style line, then give one specific improvement rather than a list of features.
Frame changes as a response to customers ("You asked. We listened.") to turn a product update into a trust-building story.
Pair a concrete number with a broader benefit so the claim feels both measurable and exciting.
Repeat the main benefit in the headline, description and body in slightly different words so it sticks even when people skim.

Its words

Meet Oura Ring 5

You asked. We listened. Oura Ring 5 is 40% smaller, and even more powerful.

Our thinnest smart ring

Button: Shop now

Where and how long