ŌURA

ŌURA’s carousel ad: “Oura Ring 5”

Running 96 days·Facebook and Instagram·Winner

How it opens

“Oura Ring 5 on 40 % pienempi ja entistä miellyttävämpi käyttää.”

Angle: Feature

Why it works

It pairs one specific, easy-to-grasp upgrade with a reminder that the core value is unchanged, so it removes the usual worry that smaller means less accurate. Writing it in Finnish speaks directly to the local market. The data also shows it has run for 96 days, is still active and sits across 10 active ads, which suggests the message holds up with repeated exposure, though the data does not say why.

Who it speaks to: Health-minded Finnish speakers who track sleep, stress and recovery, especially current Oura users and people who found smart rings too bulky.

How it’s built

1. Hook: Introduces Oura Ring 5 and its main change, a 40% smaller and more comfortable design.
2. Reassurance: Says it was built from member feedback, which signals the brand listens.
3. Promise: Confirms it still delivers the accurate sleep, stress and recovery insights Oura is known for.
4. Tagline: 'Pieni sormus. Iso terveysteko.' (small ring, big health move) sums up the idea in two short beats.
5. CTA: A 'Learn more' button to ouraring.com, a low-pressure next step.

What to borrow

• Lead a product update with one concrete, measurable change rather than a vague 'new and improved'.
• Pair the change with a line that protects the core benefit, so the upgrade doesn't raise doubts.
• Use customer feedback as the reason for the change, which adds trust without needing review quotes.
• End on a short, rhythmic tagline that reframes a small product as a big payoff, and keep the CTA soft for a considered purchase.

Its words

Oura Ring 5

Oura Ring 5 on 40 % pienempi ja entistä miellyttävämpi käyttää. Se on kehitetty jäsenten palautteen pohjalta tarjoamaan tarkat uni-, stressi- ja palautumistiedot, joita Ouralta voi odottaa.

Pieni sormus. Iso terveysteko.

Button: Learn more

Where and how long

• First ran 6 Jul 2026; still running.
• Run as 10 ads, 10 of them running now.
• Links to ouraring.com.
• Style: Product shot, Carousel.