Foreplay

Foreplay’s video ad: “Ads only feel like gambling when you’re guessing.”

Ran 205 days·Facebook and Instagram·Winner

How it opens

“Ads only feel like gambling when you’re guessing.”

Why it works

It has run for 205 days. Brands keep paying only for ads that make money, so this one is proven.

How it’s built

1. Hook: Ads only feel like gambling when you’re guessing.
2. Benefit: foreplay_co lets me track top performers live and scale with intent.
3. Offer (on the landing page): Free trial
4. CTA: Sign up

What to borrow

• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Ads only feel like gambling when you’re guessing. @foreplay_co lets me track top performers live and scale with intent. Stop guessing. Start scaling. #ad

Button: Sign up · Offer: Free trial

What’s said

The transcript

Running ads used to feel like gambling. I was lighting money on fire, burning budget on ideas without knowing if it would work. But that all literally just changed. Get this. I just generated a report that updates in real time with which of my ads are working. I can see the hooks that stop the scroll and the angles that actually turn people who see my ads into customers. And it's all in one dashboard that shows how each ad performs and it shows me my competitors' ads too. No more guessing. Our Facebook ad budget follows the data hands-free. It's basically on autopilot. I used to hate my agency's ads and was like, hey, whatever, if it works. And my ads are performing so much better now. I'm not burning budget and it's like having a cheat code for Facebook ads. And the best part is Lens is built to be accessible, intuitive, and genuinely helpful from day one. Don't waste another dollar guessing. Try Lens for free.

Where and how long

• First ran 2 Feb 2026; last seen 27 Aug 2026.
• Run as 6 ads.
• Links to foreplay.co.