Epic Plane Evolution US

Epic Plane Evolution US’ video ad

Running 367 days·Facebook and Instagram·Winner

Why it works

The strongest signal here is longevity and scale: it has run for 367 days, is still active, and sits across 99 active ads, with a win score of 94 out of 100. That suggests a large set of video variations is being tested and the best ones kept running. Running on Facebook, Instagram, Messenger, Threads and Audience Network also points to broad reach, and the short path from ad to store listing keeps friction low.

Who it speaks to: Mobile gamers on Android who enjoy plane or action games, inferred from the Google Play link and the Play game button.

How it’s built

1. Hook: Not visible in the data, likely an opening burst of gameplay footage in the video.
2. Offer: The game itself is the offer, with no price or discount mentioned.
3. CTA: The Play game button sends people straight to the Google Play listing.

What to borrow

• Test many creative variations of one core idea, as the 99 active ads suggest, and let the winners run for months.
• Send people straight to the store listing with a clear action button like Play game so there is no extra step.
• For app and game ads, lead with the product in action so the video itself shows what the user gets.
• Run one message across several placements to find where it earns the most, then put more budget behind it.

Its words

Button: Play game

What’s said

The transcript

... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...

Where and how long

• First ran 9 Oct 2025; still running.
• Run as 99 ads, 99 of them running now.
• Links to play.google.com.
• Style: Demo.