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Our Place’s video ad: “Non-toxic Cookware from Our Place”

Running 57 daysFacebook and Instagram

How it opens

“Tired of pans that lose their nonstick?”

Angle: Pain point

Why it works

It has run for 57 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven.

How it’s built
  1. Hook: Tired of pans that lose their nonstick?
  2. CTA: Shop now
What to borrow
  • Open with a question your buyer is already asking themselves.
  • Name the problem in your buyer's words before you show the product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Non-toxic Cookware from Our Place

Tired of pans that lose their nonstick? Our Signature Ceramic Collection uses a durable, silica-based coating for lasting performance without the use of PFAS or PTFE.

Button: Shop now

What’s said
The transcript

you

Where and how long
  • First ran 14 Aug 2026; still running.
  • Run as 2 ads, 2 of them running now.
  • Links to fromourplace.au.

More from Our Place

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