Our Place

Our Place’s carousel ad: “Non-Toxic Cookware from Our Place”

Running 110 days·Facebook and Instagram·Winner

How it opens

“Your classic cookware set, but actually good. Meet the Essentials Collection.”

Angle: Feature

Why it works

It leads with a plain, relatable promise and then makes the product easy to scan with a four-line checklist that mixes health, convenience and style. The 100 day trial and free returns remove the risk of buying a big set online, and the 1M+ claim adds credibility. The data shows it has run 110 days, is still active and sits across 6 active ads on many placements, which suggests the brand keeps investing in it.

Who it speaks to: Home cooks who want a full cookware set that feels safer, looks better and is easier to store, and who may be wary of chemicals in nonstick pans.

How it’s built

1. Hook: Reframes the ordinary cookware set as one that is 'actually good' and introduces the Essentials Collection by name.
2. Benefits: A short emoji checklist covers the non-toxic Thermakind® coating, the organized storage design and the new look.
3. Proof: Cites a brand 'loved by 1M+ home cooks' as social proof.
4. Offer: Free shipping and returns plus a 100 day trial lower the risk of buying.
5. Detail: The description lists the 17 pieces (3 frying pans, 3 saucepans, a stockpot) and says it is made without Forever Chemicals.
6. CTA: The 'Shop now' button sends people to the site.

What to borrow

• Open by naming a boring category and promising a better version, so the hook feels familiar and fresh at once.
• Use a short checklist that pairs a rational benefit (non-toxic) with an emotional one (looks great) so each reader finds a reason to care.
• Put the risk reducer, such as a long trial or free returns, right next to the main benefits for higher-priced purchases.
• Be concrete about what is in the bundle (piece counts and types) so people can picture the value.

Its words

Non-Toxic Cookware from Our Place

Your classic cookware set, but actually good. Meet the Essentials Collection. ✅Non-toxic, high-performance Thermakind® nonstick coating ✅Ultra-organized storage design ✅All-new aesthetic from the brand loved by 1M+ home cooks 🚚Free shipping & returns, 100 day trial

Complete 17-piece non-toxic cookware set: 3 nonstick frying pans, 3 saucepans, and a stockpot. Made without Forever Chemicals. Organized storage included.

Button: Shop now · Offer: Free shipping & returns

Where and how long

• First ran 22 Jun 2026; still running.
• Run as 6 ads, 6 of them running now.
• Links to fromourplace.co.uk.
• Style: Listicle, Product shot, Offer, Carousel.