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Our Place’s carousel ad: “Welcome to Our Place”

Running 166 daysFacebook and InstagramWinner

How it opens

“Our Place is the best place for cookware, appliances, dinnerware, and kitchen tools designed to make home cooking easier.”

Angle: Social proof

Why it works

It packs a safety claim, social proof and a low-risk purchase promise into a short, scannable block, which answers the main doubts a first-time buyer has. The carousel format lets it show several product categories under one brand message. The data shows it has run for 166 days, is still active, and is spread across six placements and six ads, which suggests the advertiser keeps investing in this message.

Who it speaks to: Home cooks, mostly new to the brand, who want easier cooking and are wary of chemicals in nonstick cookware.

How it’s built
  1. Hook: A warm headline that introduces the brand by name.
  2. Positioning: One sentence names the range (cookware, appliances, dinnerware, tools) and the promise of easier home cooking.
  3. Proof: Three emoji-led lines cover being made without Forever Chemicals, 80,000+ five-star reviews, and free shipping and returns.
  4. Product claim: The description points to a new no-coating nonstick technology that is built to last.
  5. CTA: A 'Shop now' button that links to the UK site.
What to borrow
  • Lead with a simple brand welcome when you want to reach cold audiences, and let the proof lines do the persuading.
  • Stack three short proof points (safety, reviews, delivery terms) with icons so they can be scanned in a second.
  • Use the description line for one concrete product benefit, such as a new technology, to back up the broader brand promise.
  • Use a carousel to show range breadth while keeping one consistent message across the cards.
Its words

Welcome to Our Place

Our Place is the best place for cookware, appliances, dinnerware, and kitchen tools designed to make home cooking easier. 🌍 Made without Forever Chemicals ⭐Over 80,000+ five-star reviews 🚚Free shipping & returns

A new no-coating nonstick technology that's built to last

Button: Shop now · Offer: Free shipping & returns

Where and how long
  • First ran 27 Apr 2026; still running.
  • Run as 6 ads, 6 of them running now.
  • Links to fromourplace.co.uk.
  • Style: Review, Product shot, Offer, Carousel.

More from Our Place

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