Our Place’s carousel ad: “Non-Toxic Cookware From Our Place”
Running 271 daysFacebook and InstagramWinner
- How it opens
“Innovative cookware designed for everything and more 🥳”
Angle: Social proof
- Why it works
It packs several trust signals into a short, scannable checklist, so a skimming reader gets press, reviews, safety and a low-risk purchase in seconds. The checkmark format makes each benefit easy to absorb, and the headline answers the biggest concern for this category straight away. The data shows it has run for 271 days, is still active, and sits in a group of 7 active ads with a win score of 91, which suggests the message holds up over time.
Who it speaks to: Home cooks who care about what their cookware is made of and want one versatile, good-looking set instead of many single-purpose pieces.
- How it’s built
- Hook: The headline states the non-toxic benefit and the product category right away.
- Promise: 'Innovative cookware designed for everything and more' frames the range as versatile and all-in-one.
- Proof: A Vogue quote lends press credibility with 'Beautiful and multifunctional'.
- Safety claim: 'Non-toxic' reinforces the headline in two words.
- Social proof: '25,000+ 5-star reviews' with star emojis shows scale of customer approval.
- Risk reducer: 'Free shipping & returns' removes purchase friction.
- CTA: 'Shop now' button sends people to the site.
- What to borrow
- Lead the headline with the single concern your buyer cares about most, and name the product category in the same line.
- Mix different kinds of proof, such as a press quote and a review count, so the claim doesn't rest on your word alone.
- Use a short checkmark list so benefits can be read at a glance in a feed.
- Close the list with a risk reducer like free shipping and returns right before the call to action.
- Its words
Non-Toxic Cookware From Our Place
Innovative cookware designed for everything and more 🥳 ✅ “Beautiful and multifunctional” – Vogue ✅ Non-toxic ✅ 25,000+ 5-star reviews 🌟🌟🌟🌟🌟 🆓 Free shipping & returns
Button: Shop now · Offer: Free shipping & returns
- Where and how long
- First ran 12 Jan 2026; still running.
- Run as 7 ads, 7 of them running now.
- Links to fromourplace.co.uk.
- Style: Testimonial, Review, Listicle, Product shot, Offer, Carousel.
More from Our Place
Make ads like these for your brand
Paste your website. Adwright studies the ads winning in your niche, then makes ads in your brand, ready to post.