Foreplay

Foreplay’s video ad: “There's a new tool that all of us agency owners are using now”

Ran 193 days·Facebook and Instagram·Winner

How it opens

“Facebook Ads Library is the worst tool to spy on all of your competitor ads.”

Angle: Feature

Why it works

It has run for 193 days. Brands keep paying only for ads that make money, so this one is proven.

How it’s built

1. Hook: Facebook Ads Library is the worst tool to spy on all of your competitor ads.
2. Benefit: The tool lets you find any brand's Facebook, Instagram, and TikTok ads, but the biggest difference is you can actually save the ads.
3. CTA: Learn more

What to borrow

• Lead with the one feature that changes the outcome.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

There's a new tool that all of us agency owners are using now

Facebook Ads Library is the worst tool to spy on your competitors' ads. There's a new tool that all of us agency owners are using now, and put simply, it's just way better. The tool lets you find any brand's Facebook, Instagram, and TikTok ads, but the biggest difference is you can actually save the ads. We can then create a written brief and attach all of our relevant saved ads as inspiration. Then we just share it with the client. The best part? If you go to Discovery and use the AI search bar, you can type in your industry or niche, and the AI will pull the top-performing ads from your space. Super useful. Go check it out at Foreplay.

Book a call

Button: Learn more

What’s said

The transcript

Facebook Ads Library is the worst tool to spy on all of your competitor ads. There's a new tool that all us agency owners are now using, and put simply, it is just way better. So the tool lets you find any brand's Facebook, Instagram, and TikTok ads, but the biggest difference is you can actually save the ads. We can then create a written brief and attach all of our relevant saved ads as inspiration. Then we just share it to the client. Now, the best part is if you go Discovery, then in this AI search bar, type in your industry or niche, then the AI will give you the top industry ads, which is really useful. Go check it out at Foreplay.

Where and how long

• First ran 22 Aug 2025; last seen 3 Mar 2026.
• Run as 7 ads.
• Links to foreplay.co.