Epic Plane Evolution US

Epic Plane Evolution US’ video ad

Running 185 days·Facebook and Instagram·Winner

Why it works

The strongest evidence is how long and how widely it has run: 185 days, still active, across 82 active ads, with a win score of 94 out of 100. An advertiser doesn't usually keep that many ads live for that long unless they keep paying back, which suggests a repeatable creative approach with many variations. It also runs on five placements (Facebook, Instagram, Messenger, Threads and Audience Network), so the format seems to travel well across feeds and in-app placements. Without the copy or the video itself, the reasons behind the performance are partly inferred.

Who it speaks to: Mobile game players who might install a game straight from an app store link, though no targeting is shown in the data.

How it’s built

1. Hook: not visible in the data, so it can't be described without guessing
2. Body: a video format, most likely showing the game in action, but the words and visuals aren't available
3. CTA: the 'Play game' button sends people straight to the App Store listing (itunes.apple.com), so the ad has one clear next step

What to borrow

• Build a family of many variations around one proven concept instead of relying on a single hero ad, as this advertiser does with 82 live ads.
• Keep the call to action to one specific, low-friction step, like a 'Play game' button that goes directly to the install page.
• Make the video work across several placements by designing for fast, visual understanding rather than relying on long text.
• Treat long run time as a signal to study: when an ad stays live for months, test what stays constant in the concept and what changes in the variations.

Its words

Button: Play game

What’s said

The transcript

🎵Way out of my way🎵 🎵Let it go for you🎵 🎵Let it go for you🎵 🎵Let it go for you🎵 🎵Let it go for you🎵 🎵Let it go for you🎵 🎵Let it go for you🎵 🎵Let it go for you🎵 🎵Let it go for you🎵 🎵Let it go for you🎵 🎵Let it go for you🎵 🎵Let it go for you🎵 🎵Let it go for you🎵

Where and how long

• First ran 9 Apr 2026; still running.
• Run as 82 ads, 82 of them running now.
• Links to itunes.apple.com.
• Style: Demo.