Foreplay

Foreplay’s video ad: “If you want to make better ads, Foreplay is the one tool you're probably missing.”

Ran 202 days·Facebook and Instagram·Winner

How it opens

“If you want to make better ads, Foreplay is the one tool you're probably missing.”

Angle: Comparison

Why it works

It has run for 202 days. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: If you want to make better ads, Foreplay is the one tool you're probably missing.
2. Offer (on the landing page): Free trial
3. CTA: Learn more

What to borrow

• Compare with the old way or the category, never a named competitor.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

One of the best tools for my UGC business? Foreplay ✅ it’s my go-to for ad inspo, editing techniques, and to actually see how ads are doing. No more guess work! #foreplayco #ugccreator #ugc

Button: Learn more · Offer: Free trial

What’s said

The transcript

If you want to make better ads, Foreplay is the one tool you're probably missing. It's where I go to find ad inspiration, save examples from brands in all different niches, and find ads I've created for my own clients. And I can even see what ads are actually performing well, instead of getting lost in Facebook Ads Manager. I used to waste hours scrolling through TikTok trying to find trends or ads, and while that might work for a little bit, it's exhausting and burnt me out. With Foreplay, it takes me half the time to do all of that with every tool I need in one place. It made me such a smarter creator. I don't just create ads, now I actually study them. Foreplay is hands down the most useful tool I have in my UGC toolkit. If you're a creator, try it out for yourself and thank me later.

Where and how long

• First ran 4 Feb 2026; last seen 26 Aug 2026.
• Run as 8 ads.
• Links to foreplay.co.
• Style: UGC, Demo, Comparison.