Our Place

Our Place’s video ad: “NEW COLOUR! Vanilla Bean is here.”

Running 97 days·Facebook and Instagram

How it opens

“Make a statement at your next dinner party with Vanilla Bean.”

Angle: Feature

Why it works

It has run for 97 days and is still running. Brands keep paying only for ads that make money, so this one is proven. A numbered list promises a quick read and is easy to scan.

How it’s built

1. Hook: Make a statement at your next dinner party with Vanilla Bean.
2. Benefit: Non-toxic Thermakind® ceramic nonstick
3. CTA: Shop now

What to borrow

• Lead with the one feature that changes the outcome.
• Test a listicle ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

NEW COLOUR! Vanilla Bean is here.

Make a statement at your next dinner party with Vanilla Bean. ✔️ Non-toxic Thermakind® ceramic nonstick ✔️ 10-in-1 functionality built into one beautiful pan ✔️ Speckled finish with champagne gold hardware

Get it before it melts.

Button: Shop now

What’s said

The transcript

Thanks for watching guys!

Where and how long

• First ran 5 Jul 2026; still running.
• Links to fromourplace.au.
• Style: Listicle.